Trying to budget for HVAC repair, replacement, or installation can feel stressful when you do not know what to expect. Woodward Heating provides upfront, flat-rate pricing so you can understand your options before work begins. Use this HVAC cost guide as a starting point for common heating and cooling services in Salem, Eugene, and the surrounding Oregon communities.

Exact pricing depends on your home, equipment, system size, efficiency goals, installation requirements, and current HVAC setup. For the most accurate price, our team can inspect your system and provide a clear estimate based on your home’s needs.

A quick look at our most common
HVAC service prices:

$149 HVAC Service Call
Starting at $139 Seasonal HVAC Tune Ups
Starting at $4,000 Furnace Replacement
Starting at $6,500 Air Conditioner Installation
Starting at $9,200 Heat Pump Replacement
Starting at $4,800 Ductless Mini-Split Installation

Exact pricing varies based on your home, equipment brand, system size, and installation requirements.
Call us for a free in-home estimate.

Heat Pump vs. Furnace Cost Comparison

A furnace and a heat pump can both keep your home comfortable, but they work differently. A furnace provides heat only, while a heat pump can provide both heating and cooling. The right choice depends on your current equipment, fuel source, efficiency goals, comfort concerns, and long-term budget.

Category Heat Pump Gas Furnace
Installation Cost Higher upfront cost, starting at $9,200 Lower upfront cost, starting at $4,000
Operating Cost Often lower, depending on electricity rates and system efficiency Depends on gas rates and furnace efficiency
Cooling Included Yes, a heat pump provides heating and cooling No, a furnace only provides heat
Energy Efficiency High efficiency heating and cooling option Moderate to high efficiency, depending on the furnace model
Best For Homeowners who want one system for heating and cooling Homes with existing gas service and reliable ductwork

Not sure which system makes the most sense for your home? Our team can compare repair, replacement, furnace, heat pump, and dual fuel options so you can choose the system that fits your comfort needs and budget.

Why HVAC Prices Vary in Salem and Eugene

HVAC pricing is not one-size-fits-all. Two homes in Salem or Eugene may need the same type of equipment, but the final cost can be very different once the home layout, system size, ductwork, access, and installation requirements are reviewed.

Some of the biggest factors that can affect your HVAC price include:

  • Home size: Larger homes usually need larger-capacity equipment or additional comfort solutions.
  • Existing ductwork condition: Damaged, leaky, undersized, or poorly designed ductwork can affect system performance and installation cost.
  • Electrical requirements: Some HVAC upgrades may require electrical updates, especially when switching to a heat pump or adding new equipment.
  • Permit requirements: Permits help make sure the installation is completed safely and according to local code.
  • Equipment efficiency: Higher-efficiency systems often cost more upfront but may improve comfort and energy use over time.
  • Oregon energy incentives: Rebates, tax credits, or utility incentives may help offset the cost of qualifying equipment.
  • Labor requirements: More complex installations take additional time, materials, and planning.
  • Equipment accessibility: Attics, crawl spaces, tight closets, and difficult line-set routes can affect installation cost.

That is why an in-home estimate is so important. A clear estimate allows your technician to review your current system, discuss your comfort goals, and explain which options make the most sense for your home.

Should I Repair or Replace My HVAC System?

Repair is not always the wrong choice, and replacement is not always the right one. The best decision depends on the age of your equipment, how often it breaks down, the cost of the repair, and how well the system still heats or cools your home.

Repair may make sense if your furnace, air conditioner, heat pump, or ductless system is newer, has been reliable, and needs a minor repair. Replacement may be the better long-term investment if the system is older, needs frequent repairs, uses more energy than it should, or struggles to keep your home comfortable.

Repair vs. Replace Cost Considerations

Consider Repair If… Consider Replacement If…
Your system is still relatively new Your system is more than 12 to 15 years old
The repair is minor and affordable The repair is close to 30% to 50% of replacement cost
Your equipment has been reliable overall You have had multiple repairs in the last few seasons
Your energy bills are still reasonable Your energy bills keep rising without a clear reason
Your home still feels comfortable Some rooms stay too hot, too cold, or uneven

As a general rule, if a major repair exceeds 30% to 50% of the cost of replacement and the equipment is already 12 to 15 years old, replacement is often worth considering. Our team can walk you through both options so you can make a confident decision.

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Pricing FAQs


Most furnace repairs range from $275 to $400, depending on the brand and model. Air conditioner and heat pump repairs typically fall between $300 and $600. More complex repairs, such as TXVs, compressors, or coils, start at $1,000 and increase based on system age, refrigerant type, and equipment brand. Our technicians always provide upfront, flat-rate pricing after completing a full diagnostic.


Yes. HVAC service calls include a $149 diagnostic fee, which is sometimes waived during promotional periods when you proceed with the repair.


Yes, we can provide general price ranges. However, exact repair pricing requires an onsite diagnostic to accurately identify the issue.


We don’t charge hourly rates. Our HVAC services use flat-rate pricing, so you know the full cost before any work begins with no surprises.


Gas furnace installations start at $4,000 for a standard 80% efficiency model. Premium high-efficiency 95%+ variable-speed furnaces typically range up to $7,000, depending on brand and performance features.


Central air conditioning installation starts at $6,500 for an entry-level 13+ SEER2 system. Pricing increases based on installation complexity, line-set routing, electrical requirements, SEER rating, thermostat upgrades, and extended warranty options.


A basic 14+ SEER heat pump system starts at $9,200 and includes the heat pump, electric furnace, WiFi thermostat, MERV-13 filtration, refrigerant lines, and more. Our most popular option is an 18 SEER high-efficiency heat pump, starting at $10,500.


A single-zone ductless system starts at $4,800. Two-zone systems begin around $8,500, and three-zone systems typically start at $12,000. Brand selection and line-set routing can significantly affect final pricing.


Yes, we offer multiple financing options through Synchrony, GoodLeap, and Wells Fargo. Our most popular plans include 0% interest for 18 months and 7.99% for 73 months.


Yes, all replacement estimates are free. Repair diagnostics include a small fee.


We focus on delivering the best value, not the lowest price. However, we often match written estimates for comparable repairs or installations, as long as the comparison is truly apples to apples.


Every installation includes:

  • Equipment
  • Labor
  • Permits
  • Electrical (if needed)
  • Removal of old equipment
  • System startup and testing
  • Equipment registration for full factory warranty
  • Full workmanship warranty


For our lowest priced example of $4,898.00, let’s take a look at the needs of Dawn in South Salem.

Dawn called us to see how we could help her daughter’s bedroom maintain temperature.

The first option we looked at was a Mitsubishi 9,000 BTU ductless head. The second option we looked at was the Samsung AR09 one-to-one ductless unit, which turned out to be $1,000 less than the Mitsubishi.

Samsung is a newer product we brought into the community, and it’s been well received.

The features and reliability are pretty equal with both units, so it really came down to price.

Samsung ductless system totaling $4,898.00

  • Samsung one-to-one AR09 ductless system


For our mid-priced example of $14,717.00, let’s review Larry, who lives in South Salem.

Larry called us wanting a new A/C and furnace installed because his old units were on their last legs.

Together, we looked at new 14 SEER A/C and furnace units that were comparable to his old units. We also looked at a Trane 14 SEER A/C with a 98% gas furnace and a York 14 SEER A/C with a 97% efficiency gas furnace.

He ended up installing the York HH8 3-ton heat pump and a 98% gas furnace. This dual fuel system allows him to use gas as backup heat instead of relying only on electric heat.

Some of the main deciding factors included the $2,000 tax credit incentive qualification and a promotion that included a two-year maintenance program. York also provides 10-year labor coverage for this system and is one of the only companies that covers refrigerant.

York heat pump and 98% gas furnace system totaling $14,717.00

  • HH8 3-ton heat pump
  • 98% gas furnace


For a higher-priced example of $33,183.00, let’s see what Michael from Northwest Salem chose.

Michael called us out to install brand-new systems in his home. One system handles the upstairs while the other system handles the downstairs.

He wasn’t exactly sure which route he wanted to go. Together, we first looked at replacing only one unit. Considering the age of both systems, the confidence in the older unit lasting beyond a year was low.

For equipment options, we looked at lower-tier York heat pumps along with York’s higher-efficiency heat pumps. We eventually compared those to the Mitsubishi smart multi heat pump system, which fit his desired option of controlling both units from his phone.

After weighing several options, Michael moved forward with the following system:

Mitsubishi smart multi heat pump system totaling $33,183.00

  • 2 heat pumps
  • 2 air handlers
  • Mitsubishi thermostat
  • Kumo Cloud/Comfort app